Zara has impressively come a long way with their window displays in the last few years, and are starting to be acknowledged a lot more in the display design world for their work. For a high street brand, this is a great attempt at competing with the other larger retailers that are located a long Oxford Street, such as Selfridges which is by far the largest competitor.
This display has been on show for a while now but its such a great idea. I can't really tell what they are meant to be portraying, but the way I perceive it is that they are trying to show a somewhat metamorphosis. A change of character.
The mannequins to the left are dressed down in casual wear but are wearing brightly coloured masks that look like the ones used by the wrestlers in the Slam Wrestling contests, which in some respect may come across as a way of hiding ones identity or turning into someone they would like to be. The mannequins to the right almost look like they are doing the opposite. They are coming out of their doll-like shells and turning into 'real life' human beings, showing off their true identities. These mannequins, I believe, really make up the window. The busts are vey well made and speak louder than the mannequins with the merchandise and masks on. On a general note its a well crafted window and I would like to know who is behind them all. So if anyone knows a name please let me know, I would greatly appreciate it!
Google Images.
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